Tag Archives: choice overload theory

One of the downsides of this proliferation of ministry content and resources is the danger that ministries can get into an escalating “arms race” in which leaders feel they need to promote more and more content in overlapping social networks in an effort to be heard above the “noise” caused by the volume of social media available. There’s also a risk of churches and parents who want to start ministry initiatives becoming paralyzed by the range of resources available to them through what’s referred to as choice overload theory. I think it’s also easy for ministry leaders to get so caught up in keeping up with social media and measuring success in terms of Facebook fans, Twitter followers and website hits that we lose sight of the ultimate goal…sharing God’s love with the people around us in such a way that those people are drawn to Jesus. Continue reading →